VERTISEITS MARKET IN BRIEF
Vertiseit is a Retail Tech company, aiming to acquire and develop SaaS companies with a focus on Digital In-store and customer experience. Through its' subsidiaries Grassfish and Dise, the group offers SaaS platforms for Digital In-store and related consulting services. The group’s customers consist of global brands and leading retailers, using Digital In-store solutions to enable a seamless customer journey by bridging the digital and physical customer meeting.
The subsidiaries are active in retail tech with a focus on Digital In-store and are thus part of the global Digital Signage market. The market for Digital Signage is divided into the market segments hardware, software and services, where hardware is the largest. In addition, Vertiseit's subsidiaries offer their respective SaaS platforms and related services. According to the independent analysis company Mordor Intelligence, Europe is the region where Digital Signage is the second-largest, which is the market where Vertiseit has the highest market presence.
GLOBAL MARKET FOR DIGITAL SIGNAGE
The global market for Digital Signage reached a value of USD 2.5 billion in 2018 and is expected to grow at an average annual growth rate of 16.2 percent to USD 6.1 billion in 2024. The growth factors are mainly anticipated to be an increased number of digital displays and software products in commercial applications and improved innovations in display technology.
den Globala Digital Signage marknaden (2018-2024)
The Digital Signage market is divided into hardware, software, and services, presented in this section. The largest market segment is hardware, which accounted for 50.3 percent of the market in 2018, followed by software at 25.2 percent and services at 24.5 percent.
Hardware is also the market segment in Digital Signage that is expected to grow strongest until 2024. The average annual growth (CAGR) for the hardware market segment is expected to be 17.9 percent, followed by software of 16.7 percent and services of 11.6 percent. In 2024, the hardware segment is expected to reach a value of $ 3.3 billion, the software segment $ 1.6 billion, and the services segment $ 1.2 billion.
Selection of customer case
Challenge: The Volvo brand has evolved from a rational choice to an emotional brand “design based on you”. However, the retailers’ brand was not adapted to the new communication platform. In addition, retailers did not support the seamless customer journey, with few opportunities for digital interaction.
Solution: The solution was to strengthen the emotional communication of the dealer. Vertiseit provided tools for interactive sales support to create a more consistent experience. In the company’s evaluation, sales show both increased sales and improved customer satisfaction. The key to success was to deeply understand the customer experience, the offer, the local dealer, and the Volvo brand.
Challenge: The company Lindex wanted to improve the customer journey between digital channels and the physical store. The challenge was to create a seamless and consistent customer experience through all channels. To realize the concept, the store needed to be more digital.
Solution: With the customer journey as a starting point, Vertiseit succeeded in identifying specific applications that strengthened the experience. For each application, a well-defined purpose and clear goals were formulated. The concept ranged from large-format brand communication to interactive sales support and inspiration. The result is a unified experience of the brand, regardless of channel.